Marketing to the Active Care Patient

In this solo episode, Dr. Christie delves into marketing and communication strategies specifically tailored for the active care patient.Dr. Christie emphasizes the importance of ethical, patient-centered marketing and outlines the three phases of a patient's life cycle: new, active, and inactive. He highlights the often-overlooked active care phase and offers seven strategies to improve communication and patient adherence, which in turn enhances patient outcomes.Dr. Christie also discusses the benefits of using tools like Bonjoro for personalized video messages, new patient packets, email onboarding sequences, and more.Don’t miss this insightful episode packed with practical advice and tips!