Marketing vs. Sales: What You’re Missing That’s Costing You Clients (From Powerful Women Rising with Melissa Snow)

Welcome back to Sales as Service—and happy new year. To kick off Season 2, I’m sharing a special episode: my guest appearance on Melissa Snow’s Powerful Women Rising podcast.In this conversation, we unpack the relationship between marketing and sales—why they’re not the same thing, why marketing alone can leave you waiting, and what it looks like to create opportunity proactively without falling into pushy, transactional tactics.If you’ve been showing up consistently but still wondering why it’s not translating into revenue, this episode offers a grounded path forward.In this episode, we cover:Marketing vs. sales: “building the room” vs. “starting the conversation”Why referrals are great—but not predictable or scalableThe mindset shift that makes sales feel human (not “salesy”)The difference between building awareness and actually inviting people to work with youThe 90-day rule for sales results (and why you’re probably giving up too soon)Sales as Service Challenge — Start Now!The 3–2–2 Method (30-Day Outreach Practice)For the next 30 days, build proactive outreach into your day using this simple rhythm:3 thoughtful comments on posts from people you genuinely want to build a relationship with (Not “Great post!”—add something real.)2 outbound messages to new connections (No pitch. Lead with a real reason you’re reaching out.)2 touch points to your existing network (Past clients, collaborators, referral partners—stay visible and supportive.)Track it. Don’t overthink it. Watch what happens. Links & Resources:Learn more about Powerful Women Rising Listen to the Powerful Women Rising PodcastConnect with Melissa on LinkedIn, Facebook and InstagramJoin us for the next SAS LIVE Office Hours Event!Simply sales with the VIP Power Hour - download the FREE guideBook your free strategy call and learn how to consistently book 3–5 sales-qualified meetings each weekHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.