Mastering Higher-Ed Earned Media Placements - A Conversation with Siobhan Lopez

As a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer. During the latest Education Marketing Leader podcast episode, I spoke with Siobhan Lopez, the Assistant Director of Media Relations at Southern New Hampshire University. Siobhan's journey is a narrative that's as compelling as it is instructive.Here's the scoop:Siobhan's decade-long stint in broadcast journalism was more than a career—it was a masterclass in storytelling. Transitioning to higher ed marketing, she's now turning the spotlight on SNHU, proving that every great institution has a story to tell. Journalist's Instinct: Imagine leveraging a reporter's eye in your marketing strategy. That's Siobhan for you!Her advice? Hire those who know a reporter's beat, likes, and dislikes. Their storytelling is as effective as it is transformative. Pitch Perfect: These days, it's no longer just about pumping out press releases. It's about sending the right ones to the right outlets.Siobhan's mantra is clear – understand your audience, tailor your pitch, and watch your story get picked up.Real Relationships: Forget mass emails. Siobhan's success with media placements is all about those personal connections, knowing what journalists want, and delivering stories that resonate. It's networking gold. 🤝Authenticity is KeyIn a world buzzing with content, authenticity wins. Siobhan's work exemplifies this: turning SNHU's narratives into compelling, sought-after media stories that inspire and engage. 🌟🗣Siobhan's Takeaway: Transform your approach, think like a journalist, and tell stories that matter. Siobhan's background is impressive, and her episode is a blueprint for education marketers aiming to make a real impact.Eager to amplify your university's stories with the same finesse? Connect, share, and engage with this episode's golden insights. 🎓P.S. A special thank you to Kirk Hazlett, a former Education Marketing Leader podcast guest, and mutual connection, for introducing me to Siobhan.#EducationMarketing #HigherEdInnovation #MediaRelations #Storytelling #MarketingStrategy