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Mastering the art of brand building

EPISODE · Mar 30, 2023 · 22 MIN

Mastering the art of brand building

from B2B Marketing Needs Don Draper · host True

Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing. Prior to this role, he was “Funny Manager” at Comedy Central.We discuss:What being a comedian taught him about brand building and creativity The dilemma of creating a “branded house” or a “house of brands”Overcoming the challenge of partner acquisition The right channels to get brand messaging to the right people

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Mastering the art of brand building

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