Maximising market trends, with Mossberg

With more than 100 years of gun manufacturing under its belt, Mossberg is a name that needs little introduction. We go behind the scenes of one of America's most prestigious hunting and shooting brands with the company’s senior director of marketing, Richard Kirk, and international sales manager, Erica Basile, in our latest podcast.Richard and Erica give fascinating insights on how to innovate without alienating your customers, strategies for international growth, monitoring and maximising market trends, and what the future holds for Mossberg and the industry as a whole."When looking at market trends, it’s about figuring out what the customer wants and trying to give that to them without changing the product platform too much.” – Richard Kirk, senior director of marketing at Mossberg.