Measure Listing Lifetime value [Airbnb]

Episode 126 of the Snacks Weekly on Data Science podcast, hosted by Pan Wu, titled "Measure Listing Lifetime value [Airbnb]" was published on February 23, 2026 and runs 10 minutes.

February 23, 2026 ·10m · Snacks Weekly on Data Science

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Summary

In this episode, we explore how Airbnb measures Listing Lifetime Value by separating it into baseline LTV, incremental LTV, and marketing-induced incremental LTV, and how this framework helps address challenges like measuring true incrementality and handling uncertainty about the future. For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/airbnb-engineering/how-airbnb-measures-listing-lifetime-value-a603bf05142c

Episode Description

In this episode, we explore how Airbnb measures Listing Lifetime Value by separating it into baseline LTV, incremental LTV, and marketing-induced incremental LTV, and how this framework helps address challenges like measuring true incrementality and handling uncertainty about the future.
For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/airbnb-engineering/how-airbnb-measures-listing-lifetime-value-a603bf05142c

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