“Memory Marketing” Case Studies

This examines "Recollection Marketing" through two distinct case studies: FujiFilm's instax mini Link3 and au's "Omoide Keitai Saikidou" (Memories Mobile Reactivation) event. The FujiFilm example focuses on how the fusion of digital and analog—specifically a smartphone printer with a feature-rich app—creates an enjoyable process and fosters communication among young users, making the product a memorable experience. Conversely, the au case study analyzes an event that revives old, non-functional cell phones (feature phones) to restore users' personal memories, emphasizing that the true value lies in resurrecting both the object and the associated recollections. Both examples highlight the importance of designing a customer journey that goes beyond the physical product to create lasting emotional value and genuine customer connection.