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Mercedes shifts gears for a digital future

EPISODE · Oct 18, 2021 · 50 MIN

Mercedes shifts gears for a digital future

from After Hours with India Inc

Mercedes-Benz, India’s largest luxury car company, is taking steps to reinvent itself for the EV and digital era. Its MD Martin Schwenk talks about the carmaker’s India drive, sales outlook, its direct-to-customer strategy and the highs and lows of the pandemic era.

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Mercedes shifts gears for a digital future

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