Microsoft Adds AI Search Reporting to Bing. Is ChatGPT Next?

Something has just changed in how AI search performance can be tracked — and it's coming from a source most marketers haven't been paying attention to.Microsoft has added AI performance reporting to Bing Webmaster Tools, giving marketers the first native dashboard for measuring how their content actually performs inside AI-generated answers. It's not Google. It's not ChatGPT. But it may be the move that finally forces both of them to act.In this episode, Dale Davies and Charlie Marchant break down exactly what this means for your AI search strategy:What Bing's new AI performance dashboard actually shows — including total citations, grounding queries, visibility trends over time, and page-level citation activityWhat "grounding queries" are and why they're the most significant metric in this release (think: AI's version of the keywords your audience is actually searching)How query fan-out works behind the scenes — and why understanding it gives you a real strategic edge when optimising for AI searchWhy this update is especially valuable for B2B marketers, and which businesses will see the most actionable data firstHow to set up (or dust off) Bing Webmaster Tools — and what to do if Bing traffic is low in your sectorPractical techniques for uncovering the prompts your customers are actually using in AI platforms, from Reddit and forum research to mining sales call recordingsWhether ChatGPT is likely to follow Microsoft's lead — and Charlie's honest prediction on the timelineAs Charlie explains in the episode:"The potential, especially with grounding queries, to understand what queries are commonly searched in AI chatbots like Microsoft Copilot about your business — that is really first of its kind."If you have been waiting for real data on how your brand is performing in AI search, this episode marks the beginning of a new era. Here is what to do with it.Follow Charlie Marchant on LinkedIn for the latest in AI Search Optimisation:https://www.linkedin.com/in/charliemarchant/Request a free marketing review: https://exposureninja.com/reviewTry Semrush for FREE:https://thankyouninjas.comGet the show notes:https://exposureninja.com/podcast/dojo-67/Listen to these episodes next:Do Rankings Still Matter with AI Search?https://exposureninja.com/podcast/dojo-66/Google’s “Personal Intelligence” Just Changed Marketing Foreverhttps://exposureninja.com/podcast/dojo-63/How To Dominate AI Search Results in 2026https://exposureninja.com/podcast/372/