Mini Series Ep 04 — Setting the Frame

In this episode, Chris explains how to take control of your calls early — by setting expectations, earning trust, and leading the conversation with calm authority. Learn how to confidently start calls so they flow naturally from the first minute.👉 Free notes, resources, and breakdowns from each episode:https://wintheclose.com/notesIf you’re serious about improving your sales conversations, this is where everything lives — frameworks, examples, and tools we reference on the show.Ask better questions. Close smarter.