Miriam Faber on making sense of Meta for B2B

Miriam Faber is the UK Head of Business Marketing at Facebook by MetaMiriam has worked in B2B strategic marketing roles for 17 years, delivering award-winning content for agencies such as M&C Saatchi, Adjust Your Set and Oliver Agency, before moving to Meta.She helps people understand how Meta can help build communities and drive business growth. Miriam is also a strong leader in driving Diversity & Inclusion within Meta and sits within the trade body of D&I boards at the IAB and ISBA.We talk about:The best strategies to drive long-term growth for B2B brandsWhat separates great ads from average onesWhen to start thinking about brand managementWhat the Metaverse actually is and the implications for brands