Most business owners quit their podcast after episode 3 (here's what to do instead)

Do you keep starting projects that fizzle out after a few weeks? Have you thought about launching a podcast but worry you won't keep it going? Are you one of those business owners who's brilliant at starting things but struggles with the follow-through?I share what I've learned from publishing 53 consecutive weekly podcast episodes in my first year. In this episode, I talk about why 90% of podcasts don't make it past episode 3, and what separates the 1% who actually succeed. You'll hear the truth about consistency, the mistakes I made with promotion, and the simple workflow that made it possible to keep going when life got messy.What you'll learn in the podcast episode:- Why 90% of podcasts fail after just 3 episodes and how making it to episode 21 puts you in the top 1% of podcasters worldwide- The exact workflow I use to create each episode without burning out- How I made podcasting stupidly simple by linking it directly to my existing content creation process, so it never became another thing on my to-do list- The relentless promotion lesson I learned the hard way when my downloads dropped because I stopped talking about the podcast consistently- Why podcasting is a 'jam for tomorrow' strategy and what that means for monetisation in your first year versus long-term platform building- The surprising ROI potential of podcasting, including why 63% of podcast listeners trust their favourite host more than social media influencers and actually buy what hosts recommendRecommended software:Riverside fm: https://riverside.sjv.io/e1MXvgWisprflow: https://wisprflow.ai/r?HEATHER220These are affliate linksRelated episodes:How to generated 7000+ downloads in 6 months and turned my podcast into a lead generator: https://startuptogrownup.substack.com/p/how-i-generated-7000-downloads-in?r=l8khyWhy your marketing isn’t working and how one simple document can fix it: https://startuptogrownup.substack.com/publish/posts/detail/176407408?referrer=%2Fpublish%2Fposts%2FpublishedThe introverts’ guide to networking: https://startuptogrownup.substack.com/publish/posts/detail/172939660?referrer=%2Fpublish%2Fposts%2FpublishedWhat is really takes to get a referral (it’s not what you read on social media): https://startuptogrownup.substack.com/publish/posts/detail/172325532?referrer=%2Fpublish%2Fposts%2FpublishedThe 5Ps to make sure that Business Development always happens: https://startuptogrownup.substack.com/publish/posts/detail/169289180?referrer=%2Fpublish%2Fposts%2FpublishedHow to put your marketing on autopilot: https://startuptogrownup.substack.com/publish/posts/detail/168697651?referrer=%2Fpublish%2Fposts%2FpublishedFrom 0 to 1000 subscribers in 9 months: my exact playbook: https://startuptogrownup.substack.com/publish/posts/detail/165872010?referrer=%2Fpublish%2Fposts%2FpublishedUseful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpWelcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth ClubEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe