Multi-Channel Marketing That Finance Actually Believes In with Scott Orstad

💡 Episode Summary Healthcare providers can no longer rely solely on Google to reach today's health consumers. Strategically combining search, social, programmatic (CTV), and email is essential for diversifying outreach and reducing platform dependency. Scott Orstad's work at Catholic Health demonstrates how a privacy-safe, data-driven infrastructure transforms this strategy into measurable results: driving growth on flat budgets, proving ROI, and maintaining compliance. In this conversation, we'll explore how Scott's team successfully expanded beyond Google Ads—why they did it, how they did it, and what others can learn from their success in tying marketing to tangible outcomes. 👉 Check out the actionable guide based on this episode ------------------- ⏱️ Episode Timestamps ‍*(01:24) - The limits of bottom-funnel marketing  ‍*(04:20) - Building a multi-channel strategy on flat budgets ‍*(12:21) - How direct mail, email, and social outperformed expectations ‍*(26:30) - Proving ROI to financial leadership ‍*(30:38) - Why asking "how did you hear about us?" still works ‍*(38:44) - Brand vs. performance under budget pressure -------------------  💬 Quote “ Google's benefit was almost, in some ways it's Achilles' heel because of the instant gratification of the results that you're able to see and proving the worth. Because in many cases, it was one of those first drivers to really help marketers prove, especially in the healthcare space, with all the regulatory constraints that we are and can be a revenue generating resource for the organization. It's not going to necessarily work for every service line because again, that awareness is important. But there are, clearly, very specific ones where we can show that we are moving the needle as far as getting people to schedule appointments and actually have the appointments, and then looking at the downstream revenue of those potential things.” – Scott Orstad ‍------------------- ‍🔗‍ Links Connect with Scott Orstad on LinkedIn Connect with Ray Mina on LinkedIn Learn more about Freshpaint Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.