Myth Busting - The Truth Behind Accessible Marketing

Jodie Greer, Founder of Be #PeopleSmart and Graham Coath, the creative mind behind successful and accessible marketing, from A Better Way of Life, talk all thing accessible marketing and marketing accessibility.The two key myths Jodie and Graham are busting in this episode are:"Accessibility is a cost" and "You can't be creative and accessible".You'll hear how your can add value, by improving the experience of your target audience, and how accessibility and creativity go hand in hand.You'll also hear about some great marketing campaigns that Jodie and Graham thought worth a mention, including a play on the safe sex message, a shop with no labels and how to find products you can't see.