Når botanik tiltrækker brands

Hvordan kan en botanisk have blive et globalt, ko…

An episode of the BARC Scandinavia podcast, hosted by BARC Scandinavia, titled "Når botanik tiltrækker brands" was published on January 10, 2022 and runs 34 minutes.

January 10, 2022 ·34m · BARC Scandinavia

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Summary

Hvordan kan en botanisk have blive et globalt, kommercielt brand, der arbejder sammen med nogle af verdens største virksomheder? Det ved Adam Thow. Han arbejder for Royal Botanic Gardens, Kew, som er en verdens mest berømte botaniske haver. RBG, Kew er frontrunner på verdensplan på en lang række områder - bl.a. forskning i biodiversitet, men de er også blevet et globalt, kommercielt brand, som mange inden for kultursektoren kigger hen i mod. Hvad er det de gør så godt? Adam Thow har et særligt fokus på at lave partnerskaber med store virksomheder, hvor man laver fælles produkter, som er baseret på deres egen certificering. Altså en mærkningsordning, der på linje med nøglehulsmærket o.lign. certificerer, at et produkt lever op til Kews standarder ift. bæredygtighed og beskyttelse eller sågar fremme af biodiversitet. Det gør, at den store viden og faglighed, som de besidder inden for botanik, - kan bringes i spil i disse produktsamarbejder. Medvirkende: Adam Thow. Vært: Christian Goldbach

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