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Neuanstrich für unser Witt-Logo – Revolution oder Evolution?

EPISODE · May 27, 2024 · 40 MIN

Neuanstrich für unser Witt-Logo – Revolution oder Evolution?

from Witt On Air · host Nadja Gomille

Ein Logo ist das Aushängeschild einer Marke und Teil der Identität – und wird daher verständlicherweise nicht leichtfertig verändert. Warum es bei unserer Vertriebsmarke trotzdem Zeit für ein Redesign war, verraten mir Dieter Pröm und Sebastian Keusch, beide im Bereich Brand & Content. In Folge 14 von Witt On Air klären wir, wie das neue Logo entstanden ist und welche Anforderungen es erfüllen musste. Und welche Rolle spielt das neue Logo eigentlich für unsere Strategie und Markenpositionierung? All das und mehr erfahre ich heute von Dieter und Sebastian.

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Neuanstrich für unser Witt-Logo – Revolution oder Evolution?

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