NFT Ticket Case Study: Queen George on Growth Hacking Collectors

Mint Season 4 episode 21 welcomes Queen George, the modern jazz-pop artist who’s been publicly, yet thoughtfully experimenting with web3 primitives since April 2021 in an effort to find and build a collector base.

We explore a new funnel and interesting case study on how she growth hacked *120* collectors by minting tickets as NFTs for her live concert at Eth Denver.

In this episode, we discuss:

• 02:00 - Intro
• 07:36 - The World of Crypto Experimentation
• 13:49 - NFT Ticketing, Metamask, and Eventbrite
• 20:17 - Your New Single “If I Ever Go Down”
• 30:30 - Crypto QR Codes; The Funnel
• 33:52 - Why Doing Tickets as NFTs is Important
• 37:09 - How Crypto Provides Better Fan Based Data To Artists
• 45:57 - What are the Biggest Challenges Getting into the Space?
• 49:25 - Building a Mainstream Audience
• 50:47 - First Time at a Crypto Conference; Biggest Takeaways
• 53:57 - Queen George’s Thoughts on Web3
• 59:12 - Outro

…and so much more. 

I hope you enjoy our conversation. 

Queen George - https://twitter.com/iamqueengeorge

Learn more by visiting: https://adamlevy.io/mint

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Support Season 4's NFT sponsors

1. Coinvise - https://coinvise.co/

2. Polygon Studios - https://polygonstudios.com/

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