NIL and your mental performance with special guest Kiersten Janjigian

EPISODE · Aug 7, 2025 · 20 MIN

NIL and your mental performance with special guest Kiersten Janjigian

from The Athlete Brand Advisor Podcast · host Pliable Inc.

In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with Dr. Kiersten Janjigian, Neuroscientist and Mental Performance Consultant. Dr. Janjigian is passionate about the psychological aspect of sport and performance - the mental game - and brings value to high-performers and the organizations in which they thrive by teaching and implementing techniques that optimize the brain-body connection, increase self-awareness, self-regulation, and drive a fulfilling organizational culture. She assesses athletes’, coaches’, and teams’ psychophysiological strengths, weaknesses, and growth points, providing objective data under stress, and devises an empirically validated program that builds key areas essential to their sport or business and their individual needs focusing on performance enhancement, well-being, and high-performance culture. Dr. Janjigian is a Certified Mental Performance Consultant (CMPC) via the Association of Applied Sport Psychology (AASP) – the “gold standard” in mental performance coaching – and is Board Certified in Neurofeedback and Biofeedback. Her clientele varies from professional athletes, little leaguers and youth athletes, to lawyers and CEOs – anyone looking to level up and feel better doing it. In the episode Greg and Dr. Janjigian discussed her NIL mental performance and resilience toolkit. They explored Kiersten's background as a sports psychologist and neuroscientist, and discussed the impact of NIL deals on athletes' confidence and performance. The conversation concluded with plans for collaboration, including potential podcast appearances, classroom speaking engagements, and creating package deals for athletes to promote Kiersten's mental health toolkit and services. Resources: @drkierst on Instagram Email: [email protected] Book a free virtual consultation via: www.drkierst.com Pliable Marketing: PliableMarketing.com

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NIL and your mental performance with special guest Kiersten Janjigian

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