No.18: Internet Marketing - SEM and Web Usability

Interview 1 - interview with Martin Murray, CEO of Interactive Return where Martin reports back from the world's largest search engine conference held in San Jose in mid-August. Martin explains the main trends in search engine marketing and discusses the growth prospects for SEM and which sectors are showing best prospects. Interview 2 - interview with John Wood, Senior Analyst at IQ Content, who discusses the challenge of using focus groups as a means of testing website usability. In the interview John discusses also a new product from Google - the Google Search Appliance - that they have the exclusive license for in Ireland. Don't forget to add a comment below to be in with a chance to win a luxury weekend for two at the Trim Castle Hotel Why not subscribe to the weekly show notification and marketing e-zine with useful links to top marketing resources? Your e.mail is not shared with any other organisation. Enter Email: DOWNLOAD THIS EPISODE VIA LINK BELOW