No Best Practices: 7 Surprising Split Tests
Questioning our conversion assumptions.
Episode 410 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, Paul Reda, titled "No Best Practices: 7 Surprising Split Tests" was published on June 14, 2022 and runs 48 minutes.
June 14, 2022 ·48m · The Unofficial Shopify Podcast
Summary
Questioning our conversion assumptions.
Episode Description
Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisions? In this episode, we talk through seven interesting split tests and the implications of their results. With one big caveat: there are no best practices...
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