EPISODE · Nov 12, 2021 · 46 MIN

No Best Practices (Feat. Alex Greifeld, No Best Practices)

from Future Commerce · host Brian Lange, Alex Greifeld, Phillip Jackson

Approaching Dork ModeNo Best Practices is a blog and a newsletter on a mission to help marketers think more like operators and make sure that what they're working on is contributing in a meaningful way to the bottom line.“There are three different ways of approaching marketing. One where you start and things are completely instinctual and gut driven, and then, “I'm making data driven decisions," and then there's the "Well, there actually are some kind of guiding principles that can explain what's going on," to help you to avoid analysis paralysis. That's what I'm trying to go after with the writing: getting things to an actionable place.” -Alex Is there a current existential threat to ecom businesses right now?“The eCommerce game itself is getting harder. There are fewer arbitrage opportunities and almost, unless you really are aware of that, it makes that past 20 years of experience less applicable to the future because you can't run the same playbook.” -AlexDork Mode is based off an obsession with technology to enable personalization, but moving past that to create real, personalized experiences for a subsegment of customers.The web should be much more diverse than it is.“There's the opportunity for the web to be so many more things to so many more people, and for brands to be so many more things, to so many more people. We think that we have to regress the mean, but we have the ability to not do that and we just haven't done anything with that power.” -Brian“Go back and really understand the narrative behind your business and how you got to where you are now and where you're trying to go.” -AlexAssociated Links:Learn more about Alex Greifeld and No Best Practices Read Alex’s work on Insiders: Digital Luxury Experiences: An Exercise in “Skinnovation”Dork Mode: An Antidote to the Sea of SamenessListen to our other episodes of Future CommerceListen to our newest podcast, Infinite ShelfCheck out our latest report Nine by NineSubscribe to InsidersHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.