Not just ‘Dear John’: the real secrets of successful marketing

In this episode of CMO Therapy, I sit down with Kathryn Strachan - marketing powerhouse, author and fractional CMO - to uncover the secret sauce of content strategies. Spoiler alert: you can’t create a killer content strategy without a solid marketing strategy to back it up. Kathryn and I talk about why starting with your audience is everything and how truly understanding their needs can help you deliver content that actually connects.We dive into the big questions: how do you balance quality and quantity? How do you navigate internal battles over messaging? And how can you create campaigns that not only look great but deliver real results? Kathryn also shares her tips on building your own personal brand, leveraging partnerships and using AI (the smart way) to save time without cutting corners.Whether you’re focused on driving brand awareness, creating case studies or proving ROI, this episode is packed with insights you can take straight to your team.Music clip by Filo Starquez, Divergence