Nurturing Creative Connections with Tamika Auwai

One of the hardest things to do when first starting a business is to narrow down just what, exactly, your hard work and entrepreneurial energy will be going toward. Many of us start out with a million different (great!) ideas, but find it difficult to narrow down our strategy to a specific niche. The key? Simplification. That is, find the one thing you do really well—and then scale out from there.Today, we’re talking to muse, magician, mentor, marketer, and creative Tamika Auwai. Tamika is the CEO of Orisha, a creative and inventive nurture marketing agency that serves leaders in the online coaching industry. She is also the creator of the Nurture Matrix, a unique, evergreen nurture marketing framework.Tune in and listen to episode 14 where Tamika breaks down exactly what nurture marketing means and tells us how she knew when she had landed on her business niche. We’re also talking about the success that’s happening in the nurture marketing realm as well as the criteria we each see as invaluable for a worthwhile coach.In This Episode, You Will Learn:A little about Chanti and Tamika’s background together and how they first met (04:10)How Tamika relates to astrology and personality assessments (09:59)What made Tamika realize she wanted to build a business with employees that functioned as a family and an organization (20:28)Tamika’s tips for landing your ideal client (40:08)The current project that Tamika is most excited about working on (01:17:52)Tell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageEpisodes mentioned:Automated Intimacy with Ry SchwartzConnect with Tamika:Orisha CreativeLinkedInOrisha Creative on FacebookConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.