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Oil Slick, Part 1: Mobil's PR Mastermind and the Rise of the Corporate Persona

EPISODE · Feb 4, 2020 · 19 MIN

Oil Slick, Part 1: Mobil's PR Mastermind and the Rise of the Corporate Persona

from Drilled · host Pushkin Industries

Mobil Oil's Herb Schmertz humanized the oil company, creating the "corporate persona," fighting for First Amendment rights to extend to corporations, and laying the groundwork for decades of aggressive media manipulation.Support us on Patreon.Read more from Drilled. Extra tidbits in the Heated newsletter.Follow us on Twitter.See omnystudio.com/listener for privacy information.

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Oil Slick, Part 1: Mobil's PR Mastermind and the Rise of the Corporate Persona

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