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Omni-Channel Dual Pricing

EPISODE · Feb 10, 2023 · 40 MIN

Omni-Channel Dual Pricing

from Merchant Sales Podcast · host Merchant Sales Podcast

Learn how Danny Mikhail and the team at Zuza are implementing true dual pricing with itemized receipts across multiple in-person and card not present channels. James also discusses why Dual Pricing may generate more consumer questions than legacy programs and why this is good. Patti finishes the episode by sharing some breaking news regarding Mastercard and their issues with the FTC over "blocking" competing networks. James even makes a prediction about how all this new regulation will play out in the card brand's favor.

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Omni-Channel Dual Pricing

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