Optimizing the Customer Journey by Exiting the Ecommerce Echo Chamber

Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.She also has some unconventional opinions about ecommerce and its echo chamber problem.Why RFM segmentation is more important than CLTVWhat to ask your customers in an interviewWhy is ecommerce a sausage festShow LinksEffective Customer Segmentation through RFM AnalysisWikipedia: RFM (market research)HBR: Jobs to Be DoneJuliana on LinkedInApp: Reveal by OmniconvertSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.