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Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging

EPISODE · Jun 30, 2025 · 23 MIN

Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging

from The Local Marketing Trends Podcast · host Kevin Gephart, Corey Elliott, Gordon Borrell

The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the outdoor advertising industry might leverage its digital signage to compete with the local news industry. They bring on outdoor industry consultant Kevin Gephart to pick his brains what's next for outdoor. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

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Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging

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