P2P Fundraising & Generational Change

Episode 24 of the Seeding Social Good podcast, hosted by Katrina VanHuss, titled "P2P Fundraising & Generational Change" was published on April 4, 2025 and runs 40 minutes.

April 4, 2025 ·40m · Seeding Social Good

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Summary

In this episode, we dive into the evolving landscape of peer-to-peer fundraising and ask some provocative questions: Should we still organize fundraising efforts around traditional formats like walks, runs, and rides? Why do those formats often make sense to nonprofit staff but fall flat with volunteers? We’ll unpack the behavioral trends of different generations, explore whether DIY fundraising is the real solution, and ask the question no one seems to be asking: Why aren’t we talking more about gaming and streaming? Joining us for this conversation are three fundraising powerhouses: Aimee Simpson, Chief Development Officer at the Immune Deficiency Foundation; Michael Wasserman, CEO and Co-Founder of Tiltify; and Katrina VanHuss, Founder of Turnkey For Good.

Episode Description

In this episode, we dive into the evolving landscape of peer-to-peer fundraising and ask some provocative questions: Should we still organize fundraising efforts around traditional formats like walks, runs, and rides? Why do those formats often make sense to nonprofit staff but fall flat with volunteers? We’ll unpack the behavioral trends of different generations, explore whether DIY fundraising is the real solution, and ask the question no one seems to be asking: Why aren’t we talking more about gaming and streaming?

Joining us for this conversation are three fundraising powerhouses: Aimee Simpson, Chief Development Officer at the Immune Deficiency Foundation; Michael Wasserman, CEO and Co-Founder of Tiltify; and Katrina VanHuss, Founder of Turnkey For Good.

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