Pipcorn: Jennifer and Jeff Martin

Episode 337 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "Pipcorn: Jennifer and Jeff Martin" was published on April 26, 2021 and runs 99 minutes.

April 26, 2021 ·99m · How I Built This with Guy Raz

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Summary

While working at a farmers market in Chicago, Jennifer Martin had a Jack-in-the-Beanstalk moment—a chance encounter with some tiny kernels, which wound up growing into a small giant of a business: Pipcorn, snacks made of heirloom corn. Along with her brother Jeff and sister-in-law Teresa, Jennifer launched the brand in 2012, hand-popping mounds of popcorn and hand-stamping the packaging. Within a few months, the team was featured on Oprah, and within a few years, they were on Shark Tank, but each time the publicity nearly derailed them, forcing them to scramble to meet demand. Today, Pipcorn has expanded to include crackers, dippers, and cheese balls, and is sold in more than 10,000 stores across the country. How I Built This Summit - information and tickets at: http://summit.npr.org See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

While working at a farmers market in Chicago, Jennifer Martin had a Jack-in-the-Beanstalk moment—a chance encounter with some tiny kernels, which wound up growing into a small giant of a business: Pipcorn, snacks made of heirloom corn. Along with her brother Jeff and sister-in-law Teresa, Jennifer launched the brand in 2012, hand-popping mounds of popcorn and hand-stamping the packaging. Within a few months, the team was featured on Oprah, and within a few years, they were on Shark Tank, but each time the publicity nearly derailed them, forcing them to scramble to meet demand. Today, Pipcorn has expanded to include crackers, dippers, and cheese balls, and is sold in more than 10,000 stores across the country.

How I Built This Summit - information and tickets at:
http://summit.npr.org

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.