PlayAbly Podcast Episode 21: Gamifying Growth – How Playfield Created a Viral DTC Brand with Engagement & Community

In this episode of the Playably Podcast, we sit down with Ivana, founder of Playfield, the pet accessories brand behind the viral Bailey Kit. We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences.We also discuss the Playfield x PlayAbly partnership and how we worked together to create a gamified advent calendar—a fresh take on customer engagement that brought Playfield's brand to life. Check out the case study here.🔹 Try the Playfield Advent Calendar Demo → Click here🔹 Learn more about PlayAbly’s gamified experiences → Visit PlayAbly🔹 Explore our Countdown Calendar for brands → Discover moreFrom interactive campaigns to fostering brand loyalty, this episode is packed with insights for any founder looking to stand out in today’s competitive eCommerce landscape.🎧 Tune in now!Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.