Playing the Long Game: Building a Financial Legacy for Immigrants with Ajiri Alibo

In this episode of Founders Future, with host Zach Young, we sit down with Ajiri Alibo, the founder of Velmora Financial Group Inc.. Ajiri shares his unique journey from a decade-long career in HR and project management, including work with the United Nations, to launching a financial services firm in Canada. Driven by his own experience as an immigrant, he identified a significant gap in the market: new arrivals were often underinsured, overpaying, and lacked the tools to build generational wealth. This led him to create Velmora with the mission to empower immigrant families, doctors, and entrepreneurs by providing personalized financial planning, insurance, and investment strategies to help them navigate the Canadian financial system with confidence.Ajiri details the long-term vision and patient strategy behind Velmora, which involves building a massive pre-arrival community for future immigrants to guide them even before they land in Canada. He also discusses his newer venture, Wealth Mastery Inc., which addresses the visibility and marketing challenges faced by immigrant-owned businesses. Throughout the conversation, Ajiri emphasizes the importance of understanding a new system, playing the "long game," and building a business that creates genuine value and ownership for both clients and the team of financial advisors he mentors and supports.