Podcast #36--JUVENTUD + MIGRACION + ADAPTACTION = MUSIC, LANGUAGE AND MUCHO LOVE

How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market.  Each panelist presented what factors have most impacted their brand, how they’ve modified their strategy and how a common trend (i.e. Spanglish) has helped them unite forces in order to reach a new generation of audiences.  Are you leading the “consumidor”? Or is the market  “siguiendote a ti”? Panelists: Gabriela Martinez, VP of Marketing (Latin America) & GM (USA) Sie7e,  Warner Music, Grammy winning artist Robert Isaac, Director of Music Programming, Mun2 Javier Romero, #1 Hispanic DJ in Miami at Amor 107.5