Podcast 41 - Measuring Program ROI

In this episode we explore the search for the loy…

An episode of the Loyalty Wired podcast, hosted by Loyalty Wired, titled "Podcast 41 - Measuring Program ROI" was published on September 9, 2022 and runs 34 minutes.

September 9, 2022 ·34m · Loyalty Wired

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Summary

In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.

Episode Description

In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.

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