Podcasting, AI & Human-Centered Marketing at Civista Bank with Autumn Jose - Mix & Matchbox Podcast

🎙️ Mix & Matchbox Podcast | Episode: Autumn Jose on Human-Centered Marketing & Social Stars at Civista BankJoin host Brent Feldman as he welcomes Autumn Jose, AVP & Brand Marketing Specialist at Civista Bank, for a conversation on employee-driven content, internal podcasting, and how banks can engage communities through authentic marketing. For any bank or credit union that has had trouble with engagement, social content or new ways to shape culture - this one's for you.Timestamps:00:07 - Introduction to the episode and guest, Autumn Jose00:24 - Autumn's journey into the banking world01:14 - The fulfilling work at a community bank01:35 - Launching the ambassador program at Civista Bank02:44 - Success and impact of the Social Stars program03:36 - Why employees want to participate in the program04:31 - Positive effects on the community06:13 - Bridging the gap between marketing and community engagement07:36 - Skills learned by Social Stars participants09:17 - Future plans for the Social Stars program10:44 - Internal podcast for meeting recaps11:54 - Revamping the internal podcast13:13 - The importance of podcasts and other media formats14:19 - The role of AI in modern communication14:54 - Advice for banks on human-centered marketing16:02 - Closing remarks and invitation to connect🔗 Visit: https://civista.bank💼 Connect with Autumn on LinkedIn - https://www.linkedin.com/in/autumnjose/#MarketingStrategy #EmployeeAdvocacy #BankingInnovation #Toastmasters #SocialMediaMarketing #InternalComms #Podcasting #BrandStorytelling #MixAndMatchbox