Power Kid Podcast Classics: Anita Castellar of Fangirl Consulting & Brand Management Talks Collectibles and Building Brands

The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries. Originally aired July 9, 2018 Phil says: "Calling all fans! Anita Castellar of FanGirl Consulting & Brand Management joins us today to discuss fan focused toys. She has covered all areas of product creation for some of the biggest names in the business — Hasbro, Disney, and Lucasfilm. Anita has been instrumental in bringing you some of the most popular Star Wars brand experiences including the Build Your Own Lightsaber station at Disney World! Today we discuss the importance of story when building a brand, some of the key criteria when developing collectibles and the challenges of connecting brands with innovative products. Don’t miss it!"