PR Newswire Presents: Broadcast and Beyond - New Opportunities for Communicators

Broadcast PR is in a state of dynamic change. The Internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are all helping to transform traditional broadcast PR services into multifaceted marketing and communications tools. These changes are taking place as more and more people seek their news and information from the Internet and other new media formats. Organizations stand to benefit extensively from the new opportunities provided by the growing number of Americans with broadband access - 120.8 million according to Nielsen/NetRatings in September. Reaching these consumers directly with multimedia content should be a priority for PR professionals. It is now imperative for communicators to look beyond the broadcast media and take advantage of the vast array of new communications options. PR Newswire has gathered an esteemed group of broadcast communications specialists to debate the changes in broadcast PR, review some of the new tools and discuss how communications professionals can take advantage of the new opportunities to reach their key audiences directly.