PR Newswire Presents: Untangling the World Wide Web: New Trends in Online News

Overview More and more Americans are turning to the Internet as their primary source of news and information. Traditional media outlets such as newspapers and television stations now must strive to adapt their coverage efforts to address the growing online audience. PR Newswire has assembled a panel of veteran journalists with expertise in online news to discuss the latest advancements in Web-based storytelling and multimedia journalism. Find out how journalists are using blogs to open new channels of communication with their audience, and how reporters use them to mine for new story ideas. Learn how the popularity of social Web sites such as MySpace.com and YouTube.com is influencing the availability of online content, and hear how citizen journalists are using the Web to post their own editorials, report their own stories and distribute their own photos and video. In addition, our panel will discuss how the Internet is reshaping the organization of today's newsroom operations, and they will share tips for how PR professionals may make their messages more relevant to the new media world. Panelists Oscar Martinez, Senior Editor for News, Dallasnews.com (The Dallas Morning News) Daniel Gaines, Editorial Operations Manager, LATimes.com (The Los Angeles Times) Randy Covington, Director, IFRA Newsplex (University of South Carolina) Moderator Brian Anderson, Media Relations Representative, PR Newswire