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Про маркетинг в Т-Банке и рынок финтеха с Юлей Хохловой

EPISODE · Jul 11, 2025 · 54 MIN

Про маркетинг в Т-Банке и рынок финтеха с Юлей Хохловой

from Product Marketing FAQ

14й выпуск подкаста, в котором мы с Юлей (руководителем b2c маркетинга в Т-Банке) разбираемся в том как устроен маркетинг в Т-БанкеВ нем вы узнаете:0:40 Кто такая Юля Хохлова6:40 Как устроены команды маркетинга в Т-Банке14:30 За какими метриками следят маркетологи17:00 Как нанимают продуктовых маркетологов в Т-Банке19:10 Источники информации для поиска точек роста21:00 Что происходит с рынком финтеха25:10 Работа с формированием доверия и атрибутом надежности28:00 Кто и как занимается позиционированием фичей и ценообразованием31:00 Взаимодействие с продуктовой командой33:00 Как распределяются приоритеты по промо внутри экосистемы36:00 Про имиджевые кампании41:11 Про исследования и насмотренность42:00 Про использование AI в маркетинге44:18 Есть ли в Т-Банке стратеги46:40 Карьерные советы - "идти туда, где страшно"48:30 Советы выпускникам - стажировки, кейсы и как заявить о себе51:20 Как поддерживать себяРекомендации от Юли:✔️ Фреймворк, который помогает выбирать правильный стиль принятия решений✔️Книга «Неприятие перемен», про то, как побороть иммунитет к переменам ✔️Отто Шрамер про Теорию U✔️Книга: "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It". Про то, как найти уникальность продукта в глазах конкретного сегмента покупателей и донести это ясно.ТГ Канал PMM FAQ  — https://t.me/pmmfaqКейс клуб PMM FAQ — https://pmmfaq.ru/club

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Про маркетинг в Т-Банке и рынок финтеха с Юлей Хохловой

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