Product Content With Enterworks' VP, Kerry Young

In this episode of Rethinking Supply Chain, Venzee CEO John Abrams speaks with Kerry Young, VP of Enterworks at Winshuttle, about his experience in supply chain management and how his companies are making an impact. The pair go into the shift from computers and networks to product content creation and distribution, as well as Kerry’s journey into the industry. Both veterans of supply chain management, John and Kerry discuss the lag in innovation and speed of change along supply chain networks. In the early nineties, Kerry was working on trying to connect all aspects of the supply chain, and he notes that due to the difficulty of the task at hand, progress is going at a snail’s pace. Many manufacturers choose to invest in building a website and developing content, while investing in the mechanics of distribution falls by the wayside. Kerry talks about how things were beginning to change pre-pandemic, and now with the pandemic they will begin to accelerate. Supply chain issues are becoming more critical, so companies will shift from investing solely in marketing to investing in product information management systems. To wrap up the episode, Kerry talks about how the pandemic has affected product information management and his recent experiences. To learn more about Kerry’s experience, or for general information about Enterworks, just follow the link here: www.enterworks.com. Alternatively, feel free to send Kerry an email with any questions: [email protected].