Programas de loyalty con Web3. Con Paula Pascual.

from Blockchain Bites · host Un podcast de Alastria

En este episodio exploramos la evolución de los programas de fidelización gracias a Web3 de la mano de Paula Pascual, CEO y fundadora de Merge Madrid. Cada vez más, los clientes y especialmente la Generación Z, quiere obtener algo más de las marcas: quieren sentirse parte de una comunidad. Es aquí donde Web3 ofrece un aporte diferencial porque facilita la posibilidad de programas colaborativos, donde los clientes disfrutan de beneficios más allá del propio ecosistema de una única marca, conectando diferentes plataformas. Se espera que el mercado global de la fidelización se duplique para 2027, superando los 200 mil millones de dólares.

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