Raman Sehgal, Author of "The Floundering Founder" on Marketing Considerations for Biotech Companies

In this episode, I spoke with Raman Sehgal, serial entrepreneur, founder and CEO of Ramarketing, a marketing agency, which is headquartered in the UK, Northeast with a presence in Boston, Massachusetts. It is now a multimillion dollar, recently private equity backed international digital design and content marketing agency with over 60 employees and growing. They support clients in the life science space across the world to raise their profile and generate leads. Raman is also an international bestselling author of the book, The Floundering Founder. He's a keynote speaker, a blogger as well as a member of Forbes agency council. Moreover, Raman co-founded Lead Candidate, a specialist talent acquisition partner for the pharma and biotech outsourcing space and he's the host of the industry leading pharmaceutical podcast, Molecule to Market, where he takes listeners inside the outsourcing space of the drug development and manufacturing ecosystem. We talked about Raman's background and how from a very early age of 7 he got exposed to business life through his parents' convenient store. He tells the inspirational story of how he was given the opportunity to start Ramarketing by his employers who became his first clients. After 13 years of Ramarketing, Raman shares the secret to their growth as well as some of the learnings and marketing considerations that should be made for and by biotech startups. In his book, The Floundering Founder, Raman shares real-life, practical, doable lessons from all his learnings, neatly packaged into 24 valuable insights. The book will help founders, entrepreneurs and CEOs find focus and direction to navigate forward in their lives and business with renewed intentionality and purpose. The first 50 pages are available for free on www.ramansehgal.com. Raman and I also talk about the value of podcasting in the life science ecosystem. His podcast Molecule to Market now has over 100 episodes of valuable content. Consistency, commitment and discipline are key to Raman's achievements on all these fronts.