EPISODE · Jun 22, 2020 · 38 MIN
Rational marketing in a crisis
from The Marketing Companion · host Mark Schaefer and Brooke Sellas
Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.
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Rational marketing in a crisis
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