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Rebellion Papers: Reimagining marketing in human terms

EPISODE · Feb 24, 2019 · 10 MIN

Rebellion Papers: Reimagining marketing in human terms

from The Marketing Companion · host Mark Schaefer

In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.

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Rebellion Papers: Reimagining marketing in human terms

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