Reinventing Retail through “Feel Good” Experiences: Brittany Driscol

Brittany Driscoll is the Co-Founder and Chief Executive Officer of Squeeze, a way better massage experience from the founders of Drybar. She also Co-Founded and leads The Feel-Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. Brittany is also the co-host of the Girlfriends & Business podcast. In this episode, Nada sits down with Brittany to discuss the philosophy behind The Feel-Good Company and how she's reinventing the retail service industry through sister companies Squeeze and Okay Human.   This third episode in our retail season focuses specifically on the service part of the retail experience. Brittany offers insiders insight into what service-based companies should be focusing on in this new climate. If you want to hear more about why and how Brittany became the co-founder of Squeeze, check out episode 87.  This interview is full of first-hand advice about strengthening your relationship with your customer and making their experience with your brand a memorable one because retail is not dead--it's reawakening.  You can follow Brittany @britdrisc on Instagram. You can follow Squeeze @squeeze on Instagram and @squeezemassage on Facebook. To find out more about Squeeze’s services and franchise options, go to squeezemassage.com. Please follow us at @libertyforher on Instagram--that's where we hang out the most. And please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hosted on Acast. See acast.com/privacy for more information.