Release Strategies & the Importance of Storytelling with Martha Cleary from Tru Thoughts Recordings

We’ve covered the topic of the different benefits of self-releasing or doing it via a label but whether you’re going solo or you have a team, there are a number of things you need to have handy and take into consideration before, during, and after your release. There are also various strategies you can use when releasing your music - multiple singles, EPs, or an album, and different ways to tell the story of your project. We’re very excited to welcome Martha Cleary, a campaign manager at the renowned UK label Tru Thoughts for the 9th episode of Fox Tales If you’ve been following the Stereofox blog, you’ll know we’ve featured a great deal of releases from Tru Thoughts and we’ve seen awesome album rollouts, mesmerizing stories and, needless to say - gorgeous music. They’re working with artists like Alice Russel, Moonchild, Hot 8 Brass Band, Quantic, Anushka, fika, Hemai, even with Bonobo 20 years ago for his Animal Magic album. And many many other names. She was so nice to drop by for a chat to share some tips & tricks that will help every artist higher their chances of success when releasing music. Show notes [5:42] On what you need to prepare when you’ve got your music & artwork ready [7:45] Going over an example campaign timeline [11:14] On premieres [13:59] On music videos [17:56] On when to release singles, EPs, or an album [21:45] On storytelling [23:40] On waterfalling singles [28:58] On remixing [32:30] On success goals - creating a fanbase, radio, press, TikTok, sync, etc. and the mania for playlisting [37:09] On blowing up overnight, early supporters & maintaining relationships with curators, editors, radio hosts, etc. [41:07] On case studies like Self Esteem, Arlo Parks, Anderson .Paak, Jorja Smith, Nubya Garcia, Little Simz [48:43] On quality vs. quantity when doing outreach & contacting the right people [56:20] On the success stories of Bryony Jarman-Pinto, Sly5thAve & Hot 8 Brass Band Links » Tru Thoughts (@tru_thoughts) » Martha Cleary (@marthajsc) » Stereofox (@wearestereofox) » host (@atanas.kutsev) » Join our Discord Server