Repositioning Your Personal Brand

Episode 215 of the Be BOLD Branding podcast, hosted by BrandFace, titled "Repositioning Your Personal Brand" was published on October 11, 2023 and runs 17 minutes.

October 11, 2023 ·17m · Be BOLD Branding

0:00 / 0:00

Summary

Have you been considering a different direction with your brand, but you don’t know where to begin? Our guest in this episode had exactly that challenge when she first became our client. Schaunon Winter lives in Evergreen, Colorado, and was established as a discount real estate broker in her region..BUT she wanted to shift that perception to a lifestyle driven local brand, focusing more on luxury mountain properties. Learn how we positioned her to accomplish that goal and more. Best Moments 01:15 Starting in Real Estate: My Journey and Brand Shift 02:37 Connecting with the Community: My Philanthropic Vision 04:25 The Best Fit: Finding Mountain Living Enthusiasts 05:54 The Story Behind 'Moving Mountains': Branding Inspiration 07:48 Personal Branding Journey: Challenges and Reflections 08:26 Collaborating with BrandFace: An Eye-Opening Experience 10:46 Elevating My Marketing: From Internet to a Bold Brand Approach 13:34 Advice for Personal Branding: Don't Wait, Invest Early 15:15 Favorite Travel Destination: Germany's Charm 16:36 Contacting Rocky Mountain Homes: The Best Way to Reach Me

Episode Description

Have you been considering a different direction with your brand, but you don’t know where to begin? Our guest in this episode had exactly that challenge when she first became our client. Schaunon Winter lives in Evergreen, Colorado, and was established as a discount real estate broker in her region..BUT she wanted to shift that perception to a lifestyle driven local brand, focusing more on luxury mountain properties. Learn how we positioned her to accomplish that goal and more.

Best Moments

01:15 Starting in Real Estate: My Journey and Brand Shift

02:37 Connecting with the Community: My Philanthropic Vision

04:25 The Best Fit: Finding Mountain Living Enthusiasts

05:54 The Story Behind 'Moving Mountains': Branding Inspiration

07:48 Personal Branding Journey: Challenges and Reflections

08:26 Collaborating with BrandFace: An Eye-Opening Experience

10:46 Elevating My Marketing: From Internet to a Bold Brand Approach

13:34 Advice for Personal Branding: Don't Wait, Invest Early

15:15 Favorite Travel Destination: Germany's Charm

16:36 Contacting Rocky Mountain Homes: The Best Way to Reach Me

Share this episode

Similar Episodes

How This Chocolate Brand Broke Every Rule… And Won With Arjen Klinkenberg

Mar 31, 2026 ·37m

"Sell the Sizzle, Not the Steak" — What This Actually Means (And Why Most People Get It Wrong)

Mar 23, 2026 ·4m

Mar 19, 2026 ·20m

Elevator Pitch Examples for Business Owners Who Want to Stand Out

Feb 24, 2026 ·18m

How Much Content Does It Take To Gain 170K Followers with Paul Syng

Feb 17, 2026 ·34m

Why Every Brand Looks Exactly The Same With Scott Eddy

Jan 27, 2026 ·27m

Similar Podcasts

Practical Rebels HatchMark Studio Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts.From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world.Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you.The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space. Branducation™ with Bill Harper Bill Harper The Bill Harper Show is where bold ideas meet real-world strategies to help businesses rise above the noise and dominate their category. Each episode, host Bill Harper—a branding expert with decades of experience—dives deep into the insights, tactics, and mindset shifts that separate thriving brands from forgettable ones.From dissecting billion-dollar branding moves to revealing practical strategies that SMBs and emerging businesses can apply today, this show is built for leaders who refuse to be average. Whether you’re crafting your market position, refining your messaging, or scaling your brand to new heights, The Bill Harper Show delivers the expert guidance you need to make your brand the one people can’t ignore.If you’re ready to build a brand that wins, this is the podcast for you. Rebranding Branding: The Podcast Rebranding Branding Discover your brand mojo in a provocative podcast inspiring you to take your brand from beige to bold, hosted by brand strategist and provocateur, Darren Taylor. It redefines what brand is and the role it can play to take an organisation from good to great. It holds up a microscope to reveal what makes a powerful brand, and shines a spotlight on how a brand can be deployed to supercharge an organisation. Talk Like a Brand Peachi Williams Welcome to Talk Like a Brand, where your branding isn't bland and your message packs a punch! If your business is blending in when it should be standing out, it's time to turn up the heat. Hosted by Peachi Williams - Brand Voice Builder®, Brand Chef, and the secret sauce behind unforgettable brands - this podcast is your go-to kitchen for bold, bankable branding. Each episode serves up the must-know ingredients of branding and business to help you create a brand that stands out, sticks, and speaks directly to your audience. No fluff or guesswork- just bite-sized, high-impact strategies to help you build with confidence and keep your brand sizzling. Whether you're a new entrepreneur, a creative refining your message, or a business owner ready to add more flavor to your strategy, Talk Like a Brand's here to help spice things up. So grab your coffee (or drink of choice), pull up a seat, and let's cook up something unforgettable!Subscribe now and join the kit

URL copied to clipboard!