Rich Henson on turning customer chaos into product clarity

Ideas are infinite now. Execution is the real bottleneck.In this episode, Lach sits down with Rich Henson, Product Manager at Sked Social, to unpack what actually happens between customer feedback and product launches — and why most social teams are drowning in ideas but starving for clarity.From rebuilding approvals (and killing the screenshot era) to spotting early signals around AI adoption, Rich shares what five years inside Sked has taught him about workflow, burnout, and building tools that don’t replace social media managers — but empower them.They also give a behind-the-scenes look at Sked Ideas, a new feature designed to bridge the messy gap between “rough thought” and “ready to schedule.”You’ll hear:Why Google Sheets accidentally became the planning tool of choiceHow to filter good ideas from useful onesThe real impact of AI on social professionalsWhy “grow at all costs” is a trap for agenciesAnd how to avoid burning out in a reactive industryIf you manage social, run an agency, or build products for marketers, this episode will hit.