Rob te Braake

Rob te Braake is the founder of Insight Matters, a fractional CFO and accounting firm that helps 7- and 8-figure online businesses transform their numbers into strategic growth engines. Rob’s career began in corporate banking at ING, a path that took him from the Netherlands to China, where he spent seven years co-founding and building multiple green-tech ventures—an experience he describes as a masterclass in pragmatic problem-solving. Today, his global team of more than 20 professionals serves as the financial backbone for e-commerce brands, digital agencies, and SaaS companies, helping founders move from "gut feeling" to data-led decisions that optimize profitability, cash flow, and company value.