S02E09 Carina Bauer: The future of exhibitions and IMEX Frankfurt

Carina Bauer began her career in retail and catering, before entering the meetings industry in 2002 as the Marketing and Operations Director for IMEX in Frankfurt, as part of the original launch team for the exhibition. Following the expansion of the IMEX brand into America in 2009, Carina was appointed CEO of the IMEX Group. In her role, Carina is responsible for all aspects of the business. We are all sad that the IMEX 2021 edition in Frankfurt is cancelled, what will happen? The following topics will be covered with Carina Bauer: We will talk about how IMEX adapts to the current changes. More details about the decision-making process will be shared in our conversation IMEX has a strong community and loyal visitors who come every year to Frankfurt and/or Las Vegas. We will talk about how F2F communities were fragmented by Covid and what that means for IMEX and for others Marketing & social media. IMEX always has been very active on social media and Carina will share insights about the tools and strategies they have used