S1 E10: Why Every Brand Should Create FOMO Through Killer Content

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes. Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1. You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali 0:00 Intro 6:04 You're a 1 But You're Spending Like a 10 6:45 The Mop Mentality 7:42 Price Isn't Always The Metric 8:32 Not Everyone Is Going To Love You 9:00 Content That Creates Experiences 9:55 How Jolie Did It Differently 11:15 The Blur Factor 12:32 Nik's Sustainable Growth Tactics 18:50 Exploring Non Traditional Routes Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com